Visualisation & Art Direction
Cadbury 5Star
Tempt Visuals - Eat 5Star. Do Nothing.
A brief for an outdoor project that asked us to marry product-focused temptation shots with 5 Star’s brand philosophy of Doing Nothing. And the process for cracking the key visual that makes the brand stand out began. We decided to fuse elements that communicate ‘Do Nothing’ with rich, close-up shots of the chocolate and caramel, telling a story without any words.
Instagram link: https://www.instagram.com/cadbury5star_india/
PROCESS
COMPLETE COLLECTION
